LAST CALL: The best moniker in PR, a Nuffer said

What's in a name? For most PR agencies, there's a lot of ego tied

up in the firm's venerable moniker. But San Diego-based Nuffer, Smith &

Tucker has showed that their label comes with a sense of humor.

Announcing their recent merger with Stock/Alper, another SoCal firm,

Nuffer, Smith & Tucker sent out a press release both boosting their

success and playing off their low profile.

"What was it, just a year ago, that San Diego County saw an explosion of

PR agencies hitting our shore?" the release teased. "The field is

narrowing and who is still standing? Stoorza? Fleishman? How about

Nuffer, Smith, Tucker ... Who?"

That self-directed barb makes Nuffer a rose in our book.

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