What's in a name? For most PR agencies, there's a lot of ego tied
up in the firm's venerable moniker. But San Diego-based Nuffer, Smith &
Tucker has showed that their label comes with a sense of humor.
Announcing their recent merger with Stock/Alper, another SoCal firm,
Nuffer, Smith & Tucker sent out a press release both boosting their
success and playing off their low profile.
"What was it, just a year ago, that San Diego County saw an explosion of
PR agencies hitting our shore?" the release teased. "The field is
narrowing and who is still standing? Stoorza? Fleishman? How about
Nuffer, Smith, Tucker ... Who?"
That self-directed barb makes Nuffer a rose in our book.
