From our quickly growing pile of extraordinarily inappropriate
pitches following the events of September 11: "We're in a recession ...
the nation's at war ... but there is an innovative comedian-turned-CEO
who shows us how we can guide our careers and businesses out of this
Naturally we called the offending agency - a major national one that
should have known better - and asked if they weren't afraid the trick
smacked of using national tragedy as a springboard for lighthearted
promotion? The response: "We're not taking advantage. We're just trying
to acknowledge where everybody is at right now." (As if we needed a
reminder - Ed.)
However, we're pleased to report that the flack did change the wording
of the release. He even thanked us for our input and apologized for the
If only every exec was as responsive to our suggestions.