HHAF finds its new director Tijerino in DC PR community

WASHINGTON: The Hispanic Heritage Awards Foundation has tapped a

longtime Washington, DC public relations practitioner, Antonio Tijerino,

as its new executive director.

The decision to put a PR person in the leadership position was no

accident, according to HHAF founder and past executive director Elaine

Dagen Bella.

"The mission of the foundation is to promote Hispanic excellence and to

provide role models within the community, and that's a PR function," she

said. "It's also a function of somebody who has the heart and soul of

the Hispanic community, and Tony has both of those."

Tijerino, 40, has spent the last three years as director of public

relations at the Fannie Mae Foundation, the charitable arm of the Fannie

Mae Corporation.

Prior to that, he was manager of corporate communications at Nike.

He helped launch the Washington, DC office of Cohn & Wolfe after

spending six years with sister agency Burson-Marsteller, where he moved

from the grassroots department to consumer accounts such as Coke and

Bell Atlantic.

Past honorees of the 15-year-old HHAF include Placido Domingo, Anthony

Quinn, and Christina Aguilera. An awards show is held annually to honor


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