CAREERS: Where I Work - Racheline Maltese, director ofcommunications Brainlink International

How long have you been in your job? Four months.

Who is the smartest person you work with? Jason. He's a sophomore in

college and a brilliant developer.

Who is the craziest? My boss, Raj. First of all, he's an entrepreneur in

New York City, which automatically takes a certain level of insanity.

Aside from that, he listens to Weird Al at the office and can actually

put up with working with the rest of us.

What is the best thing about working there? There's no pressure here to

conform. The pressure here is to work hard, be creative and get results.

Wearing the right corporate casual or being interested in the right pop

culture things of the moment is totally irrelevant. It's a great change

of pace.

I know who my coworkers really are, versus who they pretend to be at


And the worst thing? The office itself is vegetarian, which would be

fine if it weren't for the huge bottomless bowl of candy in the


Sometimes a balanced lunch turns into a bunch of Hershey's Kisses, some

Reese's Peanut Butter Cups and a Nestle Crunch.

What's been your biggest mistake while working there? It took me a

little while to realize that this is not the kind of office where you

ask permission to do things. If you have a great idea, you just run with

it. I was probably too timid in my first weeks here.

And your luckiest break? The first major press release I did got us

significant interest from vertical publications that serve our target

audience - without me having to even make follow-up calls. We got

several key placements out of it that should directly drive sales, so it

was a nice entrance to make.

Sneak us a good piece of gossip from your office Chances are, whatever

it is, it's probably about me. I promote parties at various clubs from

time to time, and am also an art model, so my life has a tendency to

seem interesting, when it's really just busy.

Number of employees: 22

Address: 28 W. 39th Street, Suite 302, New York, NY

Phone: (212) 221-8660


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