RESTON, VA: Rainmaker Interactive, a technology marketing firm that
positioned itself as a "creative thinking" marketing agency, has closed
its doors after a five-year wave of prosperity.
In 1999, Rainmaker itself received $1.3 million in investment,
and counted among its clients America Online, Away.com, and Pathnet.
Last year, the agency spent $50,000 to underwrite a photography
Rainmaker was led by chairman Randy Coppersmith, who once held senior
positions with Edelman Public Relations and IBM press relations.
Mark Nelson served as executive vice president of PR. He was previously
with IBM's global government industry business, and director of public
affairs for Sematech.
In January of this year, Rainmaker opened an office in Manhattan Beach,
CA, and sent Andy Trincia there to be SVP of PR and marketing. He had
previously been with Fidelity Investments in Boston, where he was
director of government relations. He was also national media relations
manager for Wachovia.
Other PR people affected include Gay Beach, formerly director of event
marketing for UUNET/WorldCom, and most recently Rainmaker's general
manager of event planning.