In between her early-morning and late-night workout sessions, she
dreams of typing on her sweat-proof laptop for client Nike. But Gaby
Garcia, partner and head of media relations at GDB + Partners, isn't
just a gym and public relations powerhouse - she's pretty smooth on the
dance floor, too. Just don't e-mail her any sensitive information.
Describe the company you work for: GDB + Partners is a 10-person firm
based in Coral Gables, FL. We are best known for our work in the
entertainment, technology and real estate sectors, and specialize in
helping clients from other places figure out how to do business in South
Florida.
Tell us something amusing/interesting/embarrassing about your company:
We have to be the worst PR firm anywhere at telling our own story. Many
people think we are an accounting firm. (Or worse!)
What is your greatest achievement? Working with three friends to launch
a new firm in a very competitive market (following a nasty stint with a
global firm that has since left this market).
What was your best pitch/best stunt? Pitching a client to a reporter
from InStyle while on a dance floor. It worked, and the reporter and I
have become good friends.
What was your biggest screw-up? Clicking "reply" when I meant to click
"forward."
What's the most daring thing you've ever done? I told a senior level PR
manager (a new boss) that his plan for the firm would fail. It did.
If you could work for one company or on one account, what would it be?
Nike, because they are truly brilliant in their positioning and choice
of memorable themes and images for their campaigns.
What time do you get up? Either 6AM or 7AM. It depends on whether I'm
working out in the morning or in the evening.
What invention would make your job easier? A sweat-proof laptop.
What do you wish you hadn't said to the media? "Call me at any time of
the day."
Who would you most like to work with? I'd love to work with Ari
Fleischer.
Name one thing about your past people would be surprised to learn: How
about something about my present: I'm incredibly shy. It still takes
years off of my life to stand in front of strangers and present.
What is the secret of your success? I keep the bullshit to a minimum.
