PR attains bigger role in new Havas planning council

NEW YORK: PR firms in Havas' Euro RSCG Worldwide arm are hoping to

get increased network attention and credibility through a new global

planning council.

Euro RSCG has established a global planning council with reps from its

marketing services, interactive, and corporate communications


The basically equal representation of all divisions is a first for the

network, said a company source, who described Euro RSCG as traditionally

ad-heavy in its corporate thinking. But the new deal reflects recent

acquisitions, and the fact that organic growth has lowered advertising's

stature to 40% of total income.

Marian Salzman, global director of strategic planning at Euro RSCG, will

head the council. Representing the PR division is Patrick de Regt,

director of network development and strategic planning at Euro RSCG

corporate communications in New York and Amsterdam.

Traditionally, said de Regt, only ad agency planners developed strategic

concepts. PR will now be involved from the start of the strategic

process, whereas before PR had been brought onboard later on.

The council had its first meeting two weeks ago in New York. Plans are

to organize at least two annual meetings with the full council, and one

for all senior network planners in a one- or two-day conference.

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