Padilla launches its litigation arm

MINNEAPOLIS: With many clients reexamining crisis comms plans and

related issues such as lawsuits in the aftermath of September 11,

Padilla Speer Beardsley has started a litigation and critical issues

practice, to be led by attorney Amy Rotenberg.

PSB, which this year expects to match least year's revenues of about

$11 million, sees the new litigation practice tying in with work

it already does in the crisis area, said Paul Omodt, VP of media

relations. "We saw a real need for it in terms of the clients we deal

with," he said.

Rotenberg joins the agency from the law firm of Dorsey & Whitney LLP,

where she represented broadcast and print media outlets.

In June, PSB also started a new service called PowerCurve, offering six

months of PR services plus a blueprint clients can use for the ensuing

six months to continue garnering public attention. The product was

designed to reach start-up firms looking for PR help.

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