MINNEAPOLIS: With many clients reexamining crisis comms plans and
related issues such as lawsuits in the aftermath of September 11,
Padilla Speer Beardsley has started a litigation and critical issues
practice, to be led by attorney Amy Rotenberg.
PSB, which this year expects to match least year's revenues of about
$11 million, sees the new litigation practice tying in with work
it already does in the crisis area, said Paul Omodt, VP of media
relations. "We saw a real need for it in terms of the clients we deal
with," he said.
Rotenberg joins the agency from the law firm of Dorsey & Whitney LLP,
where she represented broadcast and print media outlets.
In June, PSB also started a new service called PowerCurve, offering six
months of PR services plus a blueprint clients can use for the ensuing
six months to continue garnering public attention. The product was
designed to reach start-up firms looking for PR help.