NEWS IN BRIEF: Burson-Marsteller establishes a work action team

NEW YORK: Burson-Marsteller has established a Speciality Work

Action Team (SWAT) whose purpose will be to manage communications

challenges related to restructurings, reorganizations, labor issues, and


SWAT members will partner with corporate leaders to ensure clear

communications with stakeholders impacted by Chapter 11 filings and

other reorganizations.

The team will be staffed with senior counselors from Burson's litigation

support, employee management, labor relations, reputation management,

and grassroots outreach departments.

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