NEWS IN BRIEF: Appointment at AtomicPR's SoCal office

LOS ANGELES: Heather Eichman has been hired as an account director

in AtomicPR's SoCal office, reporting to managing director Joe Riser.

Eichman was most recently senior marketing manager at E2open in Belmont,

CA. She will help the hi-tech agency on a variety of wireless

networking, data storage, streaming media, and electronics accounts.

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