MS&L leads pack for car show work

DETROIT: The North American International Auto Show is close to

selecting a new PR agency of record. Detroit sources point to Manning,

Selvage & Lee as the likely winner. An announcement is likely to come

very soon, since preparations are already underway for the 2002 show,

which runs January 6-21.

Other agencies on the shortlist for the account, valued in the hundreds

of thousands of dollars by local PR sources, are Eisbrenner PR, John

Bailey & Associates, and Campbell & Co., all Detroit agencies with

automotive experience.

MS&L's 60-person Detroit office works primarily with General Motors.

Local shop Franco Public Relations has handled the auto show account for

the past three years, but the show plans to take more of its day-to-day

media relations work in-house. The PR firm hired will provide new

strategic PR initiatives, said Rod Alberts, executive director.

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