Miami Herald's VP PR opens agency

MIAMI: Patricia San Pedro, a five-year PR VP at The Miami Herald,

has left the newspaper to form her own marketing and special projects

company, San Pedro Productions.

San Pedro was VP of event marketing and community relations at The Miami

Herald and its Spanish-language edition El Nuevo Herald. Her new firm

will continue to consult with the Herald for community affairs and event

marketing. Other clients include Miami and Aruba, FL-based freight

forwarding company Bon Bini Cargo, entertainer Nestor Torres, the Miami

Argentine Film Festival, and Capital Services Investments.

Before her stint at the Herald, San Pedro served as PR manager/special

projects producer at Miami's WTVJ-NBC, and as corporate communications

manager for American Airlines.

San Pedro is currently the only full-time staffer at her agency, but

will use a network of freelancers.

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