MIAMI: Patricia San Pedro, a five-year PR VP at The Miami Herald,
has left the newspaper to form her own marketing and special projects
company, San Pedro Productions.
San Pedro was VP of event marketing and community relations at The Miami
Herald and its Spanish-language edition El Nuevo Herald. Her new firm
will continue to consult with the Herald for community affairs and event
marketing. Other clients include Miami and Aruba, FL-based freight
forwarding company Bon Bini Cargo, entertainer Nestor Torres, the Miami
Argentine Film Festival, and Capital Services Investments.
Before her stint at the Herald, San Pedro served as PR manager/special
projects producer at Miami's WTVJ-NBC, and as corporate communications
manager for American Airlines.
San Pedro is currently the only full-time staffer at her agency, but
will use a network of freelancers.