The search for religious freedom helped motivate the Pilgrims to
leave England for America by the boatload.
The newest religious minority in the mother country might be more
inclined to make the journey via spaceship.
Viral marketing was the "force" behind a newfound surge in Jedi Knights
across the pond. Thanks to a dedicated band of adherents, "Jedi Knight"
will be listed on the official list of religions issued by the UK's
Office of National Statistics.
A website encouraging Britons to write in "Jedi" on their census forms
first cropped up in April, saying, "If you are a member of the Jedi
religion, then you are by default a 'Jedi Knight.'" Continuing, it
advocates action: "Do it because you love Star Wars. If not ... then
just do it to annoy people." The website ends with the well-known
tagline: "May the Force be with you!"
An e-mail chain letter followed, entreating followers to take a stand
for all things Lucas.
This documented example of non-conformists' conformation comes just in
time for next summer's eagerly awaited Star Wars Episode II: Attack of