SAN FRANCISCO: Dave Karraker, BlueLight.com's VP of corporate
communications, has stepped up to corporate parent Kmart, becoming its
new director of marketing communications.
In his new role, Karraker will handle PR for Kmart advertising,
promotions, and in-store events, as well as for BlueLight.com. He'll
also serve as a West Coast media contact, and will work on various Kmart
projects that involve Hollywood studios.
Karraker reports to Lori McTavish, VP of communications with Kmart, and
to Steve Feuling, SVP of advertising.
The new position was created because "the opportunity was ripe to get
publicity for these in-store events. There's real home runs to be had
with these," Karraker said.
Karraker will remain in San Francisco.