Kmart promotes Karraker into new corporate PR role

SAN FRANCISCO: Dave Karraker,'s VP of corporate

communications, has stepped up to corporate parent Kmart, becoming its

new director of marketing communications.

In his new role, Karraker will handle PR for Kmart advertising,

promotions, and in-store events, as well as for He'll

also serve as a West Coast media contact, and will work on various Kmart

projects that involve Hollywood studios.

Karraker reports to Lori McTavish, VP of communications with Kmart, and

to Steve Feuling, SVP of advertising.

The new position was created because "the opportunity was ripe to get

publicity for these in-store events. There's real home runs to be had

with these," Karraker said.

Karraker will remain in San Francisco.

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