Grassroots PR effort will launch new e-mail device

SAN FRANCISCO: Fineman PR has been selected by Pocket-Mail to run

its grassroots and media relations campaign, which will help launch the

company's new PocketMail Composer.

The device, which is about the size of a checkbook, allows users to send

e-mail through cellular or ordinary land phone lines.

The Composer is cheaper than Rim's Blackberry, and its audience is not

the typical Blackberry-style consumer, in hot pursuit of the latest


The Composer proved particularly popular among RV travelers, retired

persons, and other people typically on the move. Fineman aims to tap

directly into that market.

"It's a very grassroots effort," said Heidi White, VP of client services

for Fineman. "We are reaching our audience through the media, but also

through the organizations that they belong to."

White said that today's skeptical technology media is willing to be

pitched about the PocketMail Composer. "There is an analog model that

makes this work, and that technology has been around a long time."

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