BOSTON: Injecting fresh impetus into the slow tech PR sector,
Brodeur Worldwide has added $1 million in new business through
its health technology practice.
The company has added three new agency-of-record clients: Medic Computer
Systems (provides IT for physician practices), Sunquest Information
Systems (builds clinical information systems and integrated delivery
networks for hospitals), and MercuryMD (integrates hospital data and
delivers patient information to healthcare professionals via handheld
In addition, the agency says existing health technology clients have
increased their PR budgets.
John Smith, Brodeur SVP, said there is more life in the health
technology sector than other technology-related and technology-centric
He praised the sector for maintaining diversity and innovation despite
the overall economic recession.
"We're just the beneficiaries of what some people call a recession-proof
sector," said Smith. "The health tech pipeline is relatively robust,
even in these down times."
The agency pitched for the Medic and Sunquest accounts, but had done
media relations projects last spring and summer for MercuryMD, and was
tapped by the company for an agency-of-record relationship. Three to
four staffers will be assigned to each account.