Brodeur is riding health tech wave

BOSTON: Injecting fresh impetus into the slow tech PR sector,

Brodeur Worldwide has added $1 million in new business through

its health technology practice.

The company has added three new agency-of-record clients: Medic Computer

Systems (provides IT for physician practices), Sunquest Information

Systems (builds clinical information systems and integrated delivery

networks for hospitals), and MercuryMD (integrates hospital data and

delivers patient information to healthcare professionals via handheld


In addition, the agency says existing health technology clients have

increased their PR budgets.

John Smith, Brodeur SVP, said there is more life in the health

technology sector than other technology-related and technology-centric


He praised the sector for maintaining diversity and innovation despite

the overall economic recession.

"We're just the beneficiaries of what some people call a recession-proof

sector," said Smith. "The health tech pipeline is relatively robust,

even in these down times."

The agency pitched for the Medic and Sunquest accounts, but had done

media relations projects last spring and summer for MercuryMD, and was

tapped by the company for an agency-of-record relationship. Three to

four staffers will be assigned to each account.

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