Wooden takes on philanthropy role with Porter Novelli

New York: Ruth Wooden, who was president of the Ad Council from

1987 until 1999, has joined Porter Novelli as a senior counselor and

head of public-private partnership initiatives.

Wooden will work on planning and business development in the areas of

strategic philanthropy, cause-related marketing, social advertising, and

marketing. She will also be involved in Porter Novelli's CauseWorks, the

firm's new service designed to help corporations develop strategic

philanthropic initiatives.

Wooden will split her time between Porter Novelli's New York and

Washington, DC offices, but will support all of the firm's offices.

Rob Gould, general manager of Porter Novelli's Washington, DC office,

said Wooden would help the agency offer expertise that will create

"bridges" that bring the non-profit and commercial sectors together.

These partnerships, added Gould, give businesses access to new clients,

create a "halo" over the corporate brand, provide a set of new friends

and advocates to reach key audiences, and create new opportunities for

dialogue with the non-profit world.

After leaving the Ad Council in 1999, Wooden served as president of the

National Parenting Association before joining Porter Novelli.

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