PRSA enters deal with top minority newswire groups

New York: The Public Relations Society of America (PRSA) has

entered into a marketing deal with the US' two largest minority press

release wire services, Hispanic PR Wire (HPRW) and Black PRWire (BPRW),

both headquartered in Miami.

The wire services will give a 5% discount to PRSA members. The three

companies will seek to cross-promote their services, and recruit more

minorities into PR.

"This deal shows that we will do everything we can to become a more

diverse organization," said Catherine Bolton, PRSA's executive director

and CEO.

Manny Ruiz, president and CEO of HPRW, and Bernadette Morris, president

and CEO of BPRW, praised the deal as a way to connect diverse audiences

while strengthening the value of minority wire services.

HPRW reaches Latino media in Spanish and English, in the US and Latin

America. BPRW reaches black opinion leaders in English and Creole in the

US, Virgin Islands and Caribbean.

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