Washington: Ogilvy PR's health and medical practice has fattened up
its healthcare business by raking in nine new contracts for project work
this month, earning $6 million annually for its Washington, DC
All but one of the contracts comes from the National Institutes of
Health (NIH) and the Centers for Disease Control (CDC). The other comes
from the Epilepsy Foundation, which tapped Ogilvy to develop a website
that will help epileptic teenagers better understand their condition.
All three organizations are existing Ogilvy clients.
Among the CDC projects are a branding campaign for the National Center
for Injury Prevention and Control, a two-year campaign to promote an
epidemiological study from the National Center for Environmental Health,
and a three-year advertising campaign to promote the proper use of
Ogilvy will also be providing communications support for a study on
age-related eye disease by the NIH's National Eye Institute, a campaign
to keep children from drinking alcohol, and another to raise awareness
of heart disease among women.