Watertown, MA: MediaMap is soon to release a web-based software
product that will integrate the management of media relationships,
information distribution, and measuring of performance.
MediaMap SVP Peter Granat said the product - called MediaMap Performa -
will especially address the needs of larger, disparate PR teams that can
have high employee turnover while trying to secure consistent press.
"A lot of these activities are happening already, but the data entry is
happening in islands of applications," said Granat. "We want to
integrate that so you can input information and six months later, you
can see the article and the information it had."
The product will be available in the first quarter of 2002. The service
has not yet been priced.
