Oops, she did it again. For the second time this month, Pepsi
spokesbabe Britney Spears has been photographed swigging a Coke product
- Coca-Cola in Sydney, Australia, and Coke-produced Sunkist orange soda
in California.
As any PR person knows, part of being a spokesperson is appearing to
actually use the product you're pushing. As Ric Bachrach, CEO of
Celebrity Focus, told PRWeek: "There's nothing worse than having a
spokesperson show up, and not be interested in what they're doing."
A phone message left for Spears' publicist at Wolf/Kasteler PR wasn't
returned, but Pepsi-Cola spokesperson Dave DeCecco told PRWeek he
couldn't go into specifics. He'd only say, "In the grand scheme of
things, this is a non-event."
However, British tabloid The Sun quoted an unnamed Pepsi source saying
that Britney, who has a $108 million contract exclusively with
Pepsi, is in deep fizz for drinking the wrong bubbly. "You don't expect
to sign someone to a deal that big and then see them drinking a
competitor's brand twice in a month," said the source, who added, "Words
were said to her in the strongest terms last month, and I'm sure more
will be said to her now."
Gulp.
