LAST CALL: Pepsi - Britney's got a Coke problem

Oops, she did it again. For the second time this month, Pepsi

spokesbabe Britney Spears has been photographed swigging a Coke product

- Coca-Cola in Sydney, Australia, and Coke-produced Sunkist orange soda

in California.

As any PR person knows, part of being a spokesperson is appearing to

actually use the product you're pushing. As Ric Bachrach, CEO of

Celebrity Focus, told PRWeek: "There's nothing worse than having a

spokesperson show up, and not be interested in what they're doing."

A phone message left for Spears' publicist at Wolf/Kasteler PR wasn't

returned, but Pepsi-Cola spokesperson Dave DeCecco told PRWeek he

couldn't go into specifics. He'd only say, "In the grand scheme of

things, this is a non-event."

However, British tabloid The Sun quoted an unnamed Pepsi source saying

that Britney, who has a $108 million contract exclusively with

Pepsi, is in deep fizz for drinking the wrong bubbly. "You don't expect

to sign someone to a deal that big and then see them drinking a

competitor's brand twice in a month," said the source, who added, "Words

were said to her in the strongest terms last month, and I'm sure more

will be said to her now."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in