Minneapolis: LaBreche Murray Public Relations has launched a
prepackaged PR product for start-up and small companies, putting it in
competition with a similar offering started by Twin Cities rival Padilla
Speer Beardsley earlier this year.
LaBreche is calling its offering PRopel. "We're getting more and more
active in the start-up arena and the majority of companies there need
the same things. The marketing area of their business plans are pretty
slim," said president Beth LaBreche.
PRopel creates a PR timeline of activities for a start-up. Fees are
based on where a company is in its development.
The new offering is one of a series of branded public relations products
LaBreche has been creating the past two years. About 25% of its roughly
$2 million in annual fees now comes from these services.
Next year, it plans to roll out a new research service and a prepackaged
events-planning product.
Charging flat fees rather than hourly rates for various functions
appeals to clients in today's uncertain business environment, LaBreche
said.
