LaBreche PRopels itself into start-up service arena

Minneapolis: LaBreche Murray Public Relations has launched a

prepackaged PR product for start-up and small companies, putting it in

competition with a similar offering started by Twin Cities rival Padilla

Speer Beardsley earlier this year.

LaBreche is calling its offering PRopel. "We're getting more and more

active in the start-up arena and the majority of companies there need

the same things. The marketing area of their business plans are pretty

slim," said president Beth LaBreche.

PRopel creates a PR timeline of activities for a start-up. Fees are

based on where a company is in its development.

The new offering is one of a series of branded public relations products

LaBreche has been creating the past two years. About 25% of its roughly

$2 million in annual fees now comes from these services.

Next year, it plans to roll out a new research service and a prepackaged

events-planning product.

Charging flat fees rather than hourly rates for various functions

appeals to clients in today's uncertain business environment, LaBreche


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