London: Recently merged mobile phone giant Sony Ericsson is set to
host a raft of pitches worldwide as it seeks to take on external PR help
"as soon as possible."
Formed at the start of October, the company has appointed ex-Ericsson
communications head Nina Eldh as head of corporate communications, with
Tetsuo Kanno and Peter Bodor as PR managers leading the communications
According to Bodor, also from the Ericsson side, the company is not
planning to hire one global agency. He said the communications team is
devising a structure in which a global network of firms can be hired,
although he didn't rule out offering a lead role to one agency.
Although no agencies have as yet been shortlisted, Bodor confirmed that
several had made unsolicited approaches to the company, which itself
made preliminary inquiries to a number of agencies when the merger was
The company, which is in the process of relocating to London, where its
communications team will be based, is now recruiting for an internal
communications head and a PR assistant.
Although agencies will be involved, Bodor said, "We're intending to keep
some of the work in-house, and it's important to keep core PR strategy
Bodor added that the company would start with a "small and efficient"
team, but declined to comment on which areas of external PR help would
be sought, or when pitches would occur.
Sony and Ericsson, which own equal shares in the new entity, sold more
than 50 million mobile phone handsets between them last year, worth in
excess of $7 billion.