Sydney, Australia: Bacardi Martini has selected Edelman as its
consumer agency for its biggest gin brand in Australia, Bombay
Sapphire.
Edelman pitched against incumbent PPR, Profile PR, Weber Shandwick
Worldwide, and Zing Communications.The account will be handled by
Edelman's consumer marketing team.
One of the brand's main PR strategies this year will be to run a martini
glass design competition among design students.
The program is an extension of a campaign that ran last year, in which
Australian celebrities and designers were invited to design martini
glasses to give the brand a chic appeal.
