INTERNATIONAL NEWS: Edelman wins bid for Sapphire work

Sydney, Australia: Bacardi Martini has selected Edelman as its

consumer agency for its biggest gin brand in Australia, Bombay


Edelman pitched against incumbent PPR, Profile PR, Weber Shandwick

Worldwide, and Zing Communications.The account will be handled by

Edelman's consumer marketing team.

One of the brand's main PR strategies this year will be to run a martini

glass design competition among design students.

The program is an extension of a campaign that ran last year, in which

Australian celebrities and designers were invited to design martini

glasses to give the brand a chic appeal.

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