Edelman scoops up deal with Baskin Robbins chain

Los Angeles: The Los Angeles office of Edelman Public Relations

Worldwide has been named agency of record for Baskin Robbins


Edelman has already been representing the US divisions of the ice-cream

franchise for nearly two years, and will now handle a "general turn-key

program" for independent overseas store owners, according to Gail

Becker, EVP/GM of the LA office.

Baskin Robbins' international public relations business was previously

handled by Fleishman-Hillard. The account - to be headed at Edelman by

SVP Claudia Bloom - is valued in the six-figure range, and will target

store outposts in Australia, Korea, Japan, Puerto Rico, and Canada.

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