Los Angeles: The Los Angeles office of Edelman Public Relations
Worldwide has been named agency of record for Baskin Robbins
Edelman has already been representing the US divisions of the ice-cream
franchise for nearly two years, and will now handle a "general turn-key
program" for independent overseas store owners, according to Gail
Becker, EVP/GM of the LA office.
Baskin Robbins' international public relations business was previously
handled by Fleishman-Hillard. The account - to be headed at Edelman by
SVP Claudia Bloom - is valued in the six-figure range, and will target
store outposts in Australia, Korea, Japan, Puerto Rico, and Canada.