DKC briefed to talk to Cantor families

New York: Dan Klores Communications (DKC) will perform

communications outreach to the families of the 700 deceased employees of

Cantor Fitzgerald, the firm that lost 70% of its employees in the World

Trade Center terrorist attacks.

Financial communications for the bond trading company will remain at

Edelman Worldwide. President and CEO Richard Edelman said there has been

no change to the nature of the retainer agreement.

"It's our job, as it always has been, to devise a very good business

strategy, while Dan Klores will be performing outreach to the families,"

said Edelman.

Klores said he was not yet ready to discuss his plans for the company,

telling PRWeek, "We've just been brought in, and until we figure things

out, there's nothing to say."

Edelman said the two accounts will be distinct, but related. He expected

to touch base with Klores from time to time, since the financial and

personal aspects of the Cantor firm are expected to remain intertwined

for some time to come.

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