San Mateo, CA: Biz360 has launched Market360 Enterprise, an
automated service that lets large companies compare their media coverage
with that of their competitors on both corporate and business-unit
The product can be accessed through any web browser.
"Everyone in PR has been trying to figure out how to analyze what they
are doing," said Keith Goldberg, VP of marketing for Biz360. "Once you
can do that, you can start comparing business lines and adjust resources
The service delivers metrics to shed light on which companies are
gaining the most media attention, what kind of attention they are
getting, and how each of the users' business lines compare to their
competitors in coverage.
Market360 can also show what journalists are reporting about
competitors, and which analysts they favor.
Visa USA has just chosen to use Market360 as a measurement tool. Other
users include Hyperion, 3Com, NetLedger, and E.piphany.