Texas PR body acts fast to recognize post-attack work in awards

CORPUS CHRISTI, TX: The Texas Public Relations Association (TPRA)

has created a special category in its annual awards program for PR

projects related to the September 11 tragedy.

The Silver Spur/Best of Texas competition will pick the state's best

patriotic or relief campaign. The winner will be announced during the

TPRA's March conference in Austin.

"Many Texas PR professionals have implemented a wide array of programs

benefiting our heroes and their families," said TPRA president Sherry

McDonnell. "We felt that our organization needed to recognize our fellow

PR professionals for their heartfelt efforts to ease our nation's


Since many campaigns were put together very quickly, they lack the

planning and research usually required by such competitions, said former

president Julie Fix. Therefore, the TPRA streamlined its rules for the

special category, requiring only descriptions of what was done and why,

as well as project results.

PRSA chapters in Dallas, Austin, Fort Worth, and San Antonio are

cosponsoring the awards program. January 31 is the entry deadline, and

more details are available at www.tpra.com.

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