Reshuffling at BHI will put emphasis on entertainment

LOS ANGELES: Bender/Helper Impact has restructured into four new

divisions: home, digital, interactive entertainment, and consumer


It was previously split into two units: home entertainment and corporate


The move is aimed at creating a focus on representing clients from the

entertainment, media, and digital industries.

Home entertainment, headed by SVP Shawna Lynch, has just won new


The firm will be representing the DVD and home video releases of

DreamWorks' Shrek, Warner Bros.' Swordfish, and Vivendi Universal's

Jurassic Park 3.

The digital entertainment division, headed by SVP Steve Honig, is

helping audio company Dolby make an impact in the computer games


The interactive entertainment division will be run by newly promoted VP

John Foster.

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