LOS ANGELES: Bender/Helper Impact has restructured into four new
divisions: home, digital, interactive entertainment, and consumer
products.
It was previously split into two units: home entertainment and corporate
entertainment.
The move is aimed at creating a focus on representing clients from the
entertainment, media, and digital industries.
Home entertainment, headed by SVP Shawna Lynch, has just won new
accounts.
The firm will be representing the DVD and home video releases of
DreamWorks' Shrek, Warner Bros.' Swordfish, and Vivendi Universal's
Jurassic Park 3.
The digital entertainment division, headed by SVP Steve Honig, is
helping audio company Dolby make an impact in the computer games
sector.
The interactive entertainment division will be run by newly promoted VP
John Foster.
