Makovsky hired to raise Booz profile

NEW YORK: Management consulting firm Booz Allen Hamilton has

selected Makovsky & Company to complete a one-year account estimated to

be worth approximately $500,000.

Makovsky has been hired to raise the profile of the firm's partners, and

will promote the firm's various industry surveys.

A second part of the account focuses on raising the profile of the

firm's quarterly magazine Strategy + Business.

Makovsky, which beat out competition from five other agencies, has

previously worked with management consulting firms such as Mercer

Management Consulting and EDS. The pitch process began around three

months ago, and concluded at the end of September. Makovsky has already

begun work on the account.

Robinson, Lerer & Montgomery, the incumbent agency, handed over the

account in the days following the September 11 terrorist attacks.

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