PRWeek and PRNewswire are still squabbling over who is at fault for
a ProfNet headline that, frankly, had us laughing so hard we nearly
spilled our beers.
The headline "How Beers can reach Middle-Easterners" referred, of
course, to this week's The Big Pitch (see p. 10) asking how Charlotte
Beers, US under-secretary of state for public affairs and public
diplomacy, could use PR to reach folks more inclined to get their
updates from Al-Jazeera than CNN. But the headline makes it look like
PRWeek is setting up a charity drive to send a few cold ones to poor
Afghans. (Muslims, as we all should know, eschew liquor of any
Watch out next week, when PRWeek will lobby for the inclusion of pork
rinds in the food relief packets. D'oh!