CAREERS: My Big Break

So how does a veteran TV news reporter and producer end up on the

other side of the chessboard? Coming from a 13-year career in broadcast

journalism, I had come to view PR professionals as swarming mosquitoes

that had to be flicked away. However, in 1998, I turned to career

counseling to discover how my skills might translate into a new


I had a very enlightening informational interview with a corporate

communications director at a well-known Silicon Valley tech company.

Unbeknownst to me, he forwarded my resume to his company's PR agency.

His notation at the top: "Can you give her any additional tips or

guidance?" In a true case of serendipity, the agency was looking for a

veteran journalist to expand its broadcast practice. I arrived home to a

message on my answering machine: "This is Lou Hoffman with The Hoffman

Agency. We'd really like to talk to you about a potential job


Three years into my PR career, I still think like a television producer,

but I've successfully transferred those skills into media training,

video production, and broadcast media outreach for our hi-tech corporate


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