DETROIT: John Bailey & Associates has won the prestigious North
American International Auto Show account, and will devote 15 people -
half its current staff - to the project.
Bailey beat out Eisbrenner Public Relations, Campbell & Co., and the
Detroit office of Manning Selvage & Lee, which had been considered the
front-runner for the business. Franco Public Relations handled the Auto
Show account for the past three years.
One source said MS&L's close ties to GM kept it from getting an
assignment in which it would have to work with other automakers
exhibiting at the show, although one of Bailey's clients is Hyundai. But
Rod Alberts, the show's executive director, said the show didn't
consider agencies' other clients in making its pick.
Bailey has been hired only for this year's show. A decision will be
reached in early 2002 whether to retain the firm for future shows.
Work has already begun on setting up the show, which runs from January
John Bailey, president of the agency, said he will be hiring two to four
additional staffers to work on the assignment.