PHOENIX: EB Lane Marketing Communications has won Arizona's
multimillion-dollar anti-smoking campaign for the second time this
year.
The full-service ad/PR agency originally won separate ad and PR RFPs
from the Arizona Department of Health Services in May, but competitor
and account incumbent Reister-Robb contested the resulting
contracts.
Rather than go to court, the state reissued a combined RFP for a
four-year account valued between $7 million and $10
million annually - 65% of which is designated for PR, according to Amy
Armstrong, director of EB Lane's PR division.
The new RFP was issued in mid-September, and gave agencies one month to
present two case studies and complete an advertising and PR
assignment.
EB Lane will use a team of minority-focused agencies to help with the
account, including Grupo (for the Hispanic community), Maverick
Marketing (for Native Americans), and Southwest Dimensions (for
African- and Asian-Americans). Also involved in the account are New West
Policy Group, Tucson-based Nordensson Group, and public policy
specialist Smith & Harroff.
