NEW YORK: According to a new Council of PR Firms survey, many young
PR pros in the New York area lack motivation following the September 11
One quarter of PR professionals queried said their commitment to the
profession has decreased since September 11. While 71% of respondents
reported their commitment had not changed, and 3% reported increased
commitment, those who reported a decreased commitment were primarily
those aged 20-29, and/or those living in New York City or the tri-state
"For us, it was a pleasant surprise to see such dedication from our
Having said that, there is still a significantly large number of people,
particularly in the younger age groups, who are concerned about their
own safety and welfare, and what they should do with their lives," said
Jack Bergen, Council president. "We want to keep the lines of
communication open to respond to those concerns."
The online survey of 1,116 PR professionals nationwide was conducted
October 3-17, 2001. Mirroring people across the US, 85% of survey
respondents said they have changed their personal priorities since the
September 11 attacks. Nearly one in four respondents said they were
spending more time with family and friends. The same amount said they
were spending more time with religious organizations.
Bergen praised the move to a life outside the office. He said the best
way for firms to help employees is to allow them to get their jobs done
in a normal workday.
"I think it's a signal to PR firms that the best way to help employees
is to allow them to have a life outside the office, and not work them
12-15 hours a day," said Bergen. "I think that's healthy. Employees who
have that balance will stay in the industry longer."
Bergen predicted that in the current economic recession, a regular
workday could become the industry's most important retention and
However, he noted a split in attitude across the country, with areas
physically untouched by the attacks and economically untouched by the
downturn in the tech market having very different perceptions of the
industry's current needs.