Smith set to push online education

LOS ANGELES: Smith Public Relations has been picked by Vivendi

Universal Publishing's new web-based scholastic service -

- to create a national PR campaign introducing the service to parents,

teachers, and children.

The account is valued in the low-to-mid six-figures, and will last one

year with renewal options. SPR will focus on making the company "the

dominant brand" in online educational tools with the formation of an

advisory board, trade show appearances, and media outreach, said SPR

president Steve Smith.

SPR, an independent LA-based PR and marketing firm, beat out 12

competitors for the business. launched in both the US and Europe this fall, and seeks to

provide proprietary content to teachers, parents, and children through

locally oriented internet sites.

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