She swims with sharks and has a star client named Twiggy (not the
stick-thin model you're thinking of). Meet Patricia Thorp, president and
founder of Thorp & Company. Just don't ask her to sing her company's
Describe the company you work for Thorp & Company is a nimble, smart,
strategic PR firm of 25 professionals. While we are based in Miami, our
clients come from across the US and Europe, and the scope of most of our
work is national.
Tell us something amusing/interesting/embarrassing about your company
Our theme song is "Little Rabbit Foo-Foo." Don't ask why. Our staff has
a passion for karaoke.
How did you get into PR? I skipped my senior year of high school and
traveled the world until age 22. Then I went to college. I wanted to be
a marine biologist, a doctor, or a writer. I rediscovered my love for
writing as I took more courses, and saw that the PR field offered a
perfect mix of business and writing challenges.
What is your greatest achievement? This firm. We were just named the
fastest-growing of Florida's top-10 PR firms, and we rank as one of the
10 largest independent PR firms in the Southeast.
What was your best pitch/best stunt? I'll tell you the oddest: Twiggy
the water-skiing squirrel! She performs at the Miami International Boat
Show. With most of our work being corporate and high-level, Twiggy
provides much-needed relief for our staff.
What's the most daring thing you've ever done? I swim with sharks - and
not just the types that are rapacious business people - but the kinds
that rule the waters, too. When I scuba-dive, I even pet sharks (only
the nurse shark variety, thank you). I've gotten right in their faces to
take some fantastic close-up photos as well.
What are you working on this week? A launch roll-out for a product that
safely blocks electromagnetic radiation, and another product launch for
a "nutraceutical" bar that helps diabetics stabilize their glucose
If you could work for one company/on one account, what would it be? The
Woods Hole Oceanographic Institution, since marine biology is still one
of my passions.
What invention would make your job easier? The Star Trek technology.
You know, "Beam me up, Scotty, there's no intelligent life here." That
would be so much easier than flying to visit clients.
Write the headline for the story you would most like to read in PRWeek
"PR counselors play major role as global peace is achieved."
With whom would you most like to work? Jacques Cousteau.
Name one thing about your past people would be surprised to learn I was
born in Anchorage, AK when it was still just a US territory.
What is the secret of your success? Hard work and commitment to
Part of our firm's success comes from our tenets of honesty and high
It's important to never stop learning, growing, and challenging
Finding like-minded people who take great pride in producing superior
results for our clients has been key to our firm's 580% growth rate in
the last five years.