NEW YORK: Mayor Rudy Giuliani has won another accolade for his
post-September 11 communications.
Nearly half the respondents to a recent survey by Stanton Crenshaw
Communications (SCC) said corporate America should take a page from
Giuliani's playbook and offer calm and clear communication. They also
suggested business leaders be as sincere as the NYC mayor.
Niki Peters, the SCC senior account supervisor who coordinated the
survey, said regular, hourly communication was a big factor in
Giuliani's appeal.
"Seeing him, people were calmed, and that calmness was why he was rated
so highly," Peters said.
The survey, performed October 20-21, queried 1,000 respondents about
communications techniques and leaders.
Over 70% said a business or government leader's communication skills and
style affect their view of the person's competency. Perception of
intelligence outranked compassion, courage, sincerity, and confidence as
the most important trait.
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