BOSTON: Brodeur Worldwide has hired Gregg Trueman as SVP of digital
communications, where he will split his time between internal and
external work. One of his first projects will be the December launch of
Brodeur-Watch, an online media-monitoring tool that the agency will
present to its clients. Trueman comes to Brodeur from Valuemize.com, a
consulting firm he founded in 2000.
