WASHINGTON: A new partnership will integrate the full-text
libraries of LexisNexis with the analysis of Carma Immediate - a move
the companies claim will make media analysis easier.
Scheduled to be available in early 2002, at first only to academics such
as professors, students, and librarians, a web-based tool from the two
companies will monitor and evaluate media coverage of major
The tool is more powerful than current Carma offerings to corporate
communications departments. The current corporate tool has a bar graph
showing the favorability rating of a company's media coverage. Clicking
on the graph line brings up headlines from relevant articles. With
LexisNexis, the click will bring up the headline and full text of the
"We view this as a first stage of expanding this product," said Albert
Barr, Carma CEO. "We're hoping not too far down the road to bring that
kind of enhancement to the PR area, hopefully next year."
Carma is also working with academics to refine a tool to compare media
information to stock price. This would allow a company to compare PR
dollar value spent to its market cap.