LAST CALL: M&F does its part to help 'Get Happy Hour' back in NYC

Libations and good times have been in short supply in New York City

since September 11. But PR firm Maloney & Fox has decided it's safe to

go back to the party with a new weekly industry get-together hosted at

its Flat Iron loft.

It all began a couple of weeks ago, when a late Thursday afternoon

brainstorming session got out of hand.

"It quickly became clear that people needed to feel an alternative to

the prevailing mood in this city," says agency partner Margie Fox. "Not

only did it lift our spirit, but we came up with a very cool program

that we presented to a client the following day."

Crossing the boundaries of communications into a blur-filled arena of

booze-propelled storytelling and sociability, the event has since become

a weekly institution.

Christened the "M&F Get Happy Hour," the meeting was opened the

following week to a select group of friends and clients. The response

was so overwhelming that Maloney & Fox decided to open the invitation to

the whole PR industry.

The group welcomes all comers every Thursday at 3pm. Those interested in

attending should first send a warning e-mail to

Bring a positive attitude, check the Blackberry at the door, and be

prepared to make a donation of the prepackaged salty snack variety.

If the prospect of fun alone isn't enough to entice PR folks out of

their shells, the first 100 people to join the festivities will receive

a free Maloney & Fox coaster.

We hereby challenge you to not be tempted to sing the Partridge Family

theme song on your way to the event.

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