LAST CALL: Ballantine - Justin truly isn't in sync

Who would have guessed Justin Timberlake, the boy who does double

duty as *NSync heartthrob and beau to Britney Spears, would be too busy

to drum up a little media hype on his own behalf?

Timberlake has dropped out of a seven-figure book deal with Ballantine

Books to publish his first tome, Inside Drive: A Novel of Basketball,

Life and Love.

The reason?

In addition to not actually finding time to finish the writing part of

the book, Timberlake's rep says J.T. doesn't have time to participate in

the book's anticipated publicity blitz.

Ballantine didn't hesitate to say "Bye Bye Bye."

"We felt very strongly that we needed him to be able to go out on the

road and do national media appearances and bookstore events," Ballantine

VP and director of publicity Kim Hovey told the Associated Press.

Those who still yearn to see Timberlake stretch his artistic wings can

catch his cameo appearance in Miramax's On The Line, starring bandmates

Lance Bass and Joey Fatone.

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