NEW YORK: Rowland Healthcare, a sister company of Saatchi &
Saatchi, has bulked up its client list with the addition of Simply
Sleep, an over-the-counter sleep aid from McNeil Consumer Healthcare,
the makers of Tylenol.
Americans have had a hard time sleeping in the aftermath of September
11. Doctors have seen a 30% rise in the number of sleep medications that
they have been prescribing.
Rowland will launch a sleep education PR campaign that is designed to
give consumers the tools to help themselves.
The first event will be a two-day "Sleep Summit" SMT with sleep expert
doctors who will come to a New York sleep clinic to talk about the
importance of a good night's sleep and supply tips on how to get
one.
In addition to Simply Sleep, Rowland Healthcare has also added Citracal
Prenatal RX, a calcium citrate supplement from Mission Pharmacal.
Rowland will spearhead Mission's corporate comms business outreach and
form a campaign to extend the reach and market size of Mission's
Citracal Prenatal Rx vitamins.
