Hoffman chosen for Openwave PR

REDWOOD CITY, CA: Openwave has chosen The Hoffman Agency as its new

agency of record.

The telecommunications software company, which was formed last year

after Software.com and Phone.com merged, previously retained PR21.

"We are very excited about the opportunity to work with a great company

like Openwave," said Susan Baldwin, EVP with Hoffman. "We have a lot of

ideas about how to reach Openwave's target audiences."

Last week, Openwave reported that it had met reduced analyst

expectations, posting a $170.5 million loss for the first three

months ending September 30. The company also cut 300 jobs.

Hoffman recently launched an online communications practice, and has

been increasing its focus on results measurement. In April, the firm was

chosen to work on the storage and semiconductor business of Sony


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