Ford lines up a second comms boss in COO Scheele's Greenwood

DETROIT: As expected, Ford has named Jim Vella its new VP of global

corporate communications, but the automaker is also bringing Joe

Greenwell to its Dearborn headquarters to fill a new position: VP of

global automotive and product promotions and associations.

Vella said the move was made because Ford needs to concentrate its

communications efforts on rebuilding its corporate reputation, and on

building its products' reputations as well. "Those are two significant

challenges the company faces on the corporate side," said Vella.

Observers attribute Greenwell's move to his ties with Nick Scheele, the

former head of Ford Europe, who has become COO under new CEO William

Clay Ford Jr. Greenwell had been Ford Europe's VP of communications and

public affairs, working closely with Scheele.

Vella, formerly executive director of corporate communications, has

close ties to Ford Jr. Each exec apparently wanted a PR person he was

comfortable with, observers said. The two will split duties handled by

former VP of communications Jason Vines, who left Ford when CEO Jac

Nasser was ousted.

Ford Jr. has already begun addressing reputation issues with employees,

dealers, suppliers, and shareholders, Vella said.

Ken Zino, former executive director of Ford trustmark communications and

global product development, has become executive director of strategy

and brand communications, and will work on global brand positioning,

Vella said.

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