ST. LOUIS: Fleishman-Hillard is partnering with Fuld & Co., a
Cambridge, MA-based competitive intelligence firm, to cross-market
services to clients.
Earlier this year, Fleishman formed its own competitive intelligence
division to offer clients information on business trends and
developments that impact them and affect their communications
strategies.
The Fuld arrangement "automatically extends our reach," said Lisa
Richter, SVP and director of Fleishman's Knowledge Solutions group,
which includes competitive intelligence.
Fuld has 50 staffers spread across its Boston, London, and Geneva
offices.
Fleishman's competitive intelligence division has eight full-time
staffers, but no presence in Europe.
Founded in 1979, Fuld is one of the first firms to offer competitive
market intelligence, and has expertise in financial services, utilities,
manufacturing, and telecommunications.
