Coke promotes Tuggle to its top PR post

ATLANTA: Coca-Cola has finally filled its top communications post.

According to an internal company memo dated November 12, Clyde Tuggle,

long known as the right-hand man to chairman and CEO Doug Daft, has been

anointed as VP and director of communications, reporting directly to


Tuggle is assuming the mantle vacated by Charlie Holleran in August.

Holleran oversaw the decentralization of Coke's communications program

into independent geographic entities. A result of his work was the

"Communications Council," which includes directors of communications for

the Americas, Western Europe, Central Europe, Eurasia and the Middle

East, Asia-Pacific, and Africa.

Daft's memo stated that the Communications Council now falls under

Tuggle's leadership. Daft's memo also stated, "Clyde will be announcing

shortly the roles and responsibilities of worldwide communications and

the organization structure of corporate communications."

Tuggle, a 13-year Coke veteran, was most recently director of operations

development in Central Europe, and regional manager for Austria. He also

served as executive assistant to the much-revered late chairman and CEO

Roberto Goizueta, as well as to Daft.

Daft's memo clarified, "He also will remain actively involved in the

work of the office of the chairman."

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