CAREERS: My Big Break - Matt Kovacs, an Account Supervisor forFormula PR in San Diego

My love for sports forced me to pursue a career in the


A foot too short, a step too slow, and a ton too uncoordinated, the

chances of being a professional athlete were nothing but a Halloween


So I began in sports marketing and enjoyed my time in that field for

five years. It was a great learning experience and an opportunity to get

my feet wet, but there was something missing. I wanted more interaction

with clients and more say in their strategy. I wanted to help mold their

image, and shape the impression they left on the public.

I came across a listing for Formula PR, a leading sports PR agency that

was searching for a candidate to lead their sports and entertainment

division in LA. After my interview, I wanted to make a lasting

impression and show them I was creative, persistent, and aware of what

it took to foster relationships.

I had two custom Formula PR baseball jerseys made with the president and

VP's names and numbers on the back. They were delivered in a box of

baseballs with a note from a baseball score book that read "Hope to make

your starting lineup." They called me first thing the next morning, and

hired me within the week.

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