My love for sports forced me to pursue a career in the
industry.
A foot too short, a step too slow, and a ton too uncoordinated, the
chances of being a professional athlete were nothing but a Halloween
costume.
So I began in sports marketing and enjoyed my time in that field for
five years. It was a great learning experience and an opportunity to get
my feet wet, but there was something missing. I wanted more interaction
with clients and more say in their strategy. I wanted to help mold their
image, and shape the impression they left on the public.
I came across a listing for Formula PR, a leading sports PR agency that
was searching for a candidate to lead their sports and entertainment
division in LA. After my interview, I wanted to make a lasting
impression and show them I was creative, persistent, and aware of what
it took to foster relationships.
I had two custom Formula PR baseball jerseys made with the president and
VP's names and numbers on the back. They were delivered in a box of
baseballs with a note from a baseball score book that read "Hope to make
your starting lineup." They called me first thing the next morning, and
hired me within the week.
